{"id":415,"date":"2021-01-11T13:56:32","date_gmt":"2021-01-11T13:56:32","guid":{"rendered":"https:\/\/tipsynoticias.com\/?p=415"},"modified":"2021-01-11T13:56:32","modified_gmt":"2021-01-11T13:56:32","slug":"la-importancia-del-marketing-en-una-empresa","status":"publish","type":"post","link":"https:\/\/tipsynoticias.com\/es\/2021\/01\/11\/la-importancia-del-marketing-en-una-empresa\/","title":{"rendered":"La importancia del marketing en una empresa"},"content":{"rendered":"<p>Gracias al marketing las empresas definen nichos de mercado a los que se dirigen directamente. As\u00ed, si la empresa logra conocer y entender al consumidor al cual se dirige, ofreci\u00e9ndole la calidad que busca, crear\u00e1 una fuerte relaci\u00f3n con \u00e9l y sus ventas aumentar\u00e1n notablemente.<\/p>\n<p>El Marketing, como \u00e1rea funcional dentro de una empresa brinda diferentes beneficios a la empresa, que los due\u00f1os y empresarios deben de tomar en cuenta para lograr la rentabilidad de sus negocios. A continuaci\u00f3n algunos beneficios de contar con el \u00e1rea de Marketing de forma interna.<\/p>\n<ul>\n<li>Es el departamento responsable de trabajar con Publicidad, Relaciones P\u00fablicas, Ventas, Desarrollo de Productos, entre otras; todas se complementan para brindar un enfoque global a la estrategia de Mercadotecnia.<\/li>\n<li>Detecta y genera nuevos negocios y oportunidades para la empresa, por lo cual tiene la visi\u00f3n de hacer rentable y difundir la existencia de los diferentes productos que se manejan.<\/li>\n<li>Es la parte intermedia entre el cliente y la empresa, es el departamento que conoce las necesidades del cliente y de la empresa y hace\u00a0<em>click<\/em>\u00a0en ambas y las vuelve rentables.<\/li>\n<li>Se encarga de brindar difusi\u00f3n a la marca de la empresa, sus productos, servicios y con ello tambi\u00e9n aumenta las ventas y la rentabilidad del negocio.<\/li>\n<li>Logra generar ventajas competitivas de la empresa para poder diferenciarse de las empresas que tienen un giro similar y est\u00e1n interesados en los mismos clientes.<\/li>\n<\/ul>\n<p>El Marketing es una herramienta poderosa que puede hacer crecer cualquier empresa y tiene la capacidad de identificar las necesidades de los clientes y tratarlos como personas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gracias al marketing las empresas definen nichos de mercado a los que se dirigen directamente. As\u00ed, si la empresa logra conocer y entender al consumidor al cual se dirige, ofreci\u00e9ndole la calidad que busca, crear\u00e1 una fuerte relaci\u00f3n con \u00e9l y sus ventas aumentar\u00e1n notablemente. El Marketing, como \u00e1rea funcional dentro de una empresa brinda &hellip;<\/p>","protected":false},"author":5,"featured_media":416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,27,2,32],"tags":[49,48],"class_list":["post-415","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-empresas","category-marketing","category-negocios","category-ventas","tag-marketing","tag-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia del marketing en una empresa - TipsyNoticias<\/title>\n<meta name=\"description\" content=\"El Marketing,herramienta poderosa que puede hacer crecer cualquier empresa con la capacidad de identificar las necesidades de los clientes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tipsynoticias.com\/es\/2021\/01\/11\/la-importancia-del-marketing-en-una-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia del marketing en una empresa - 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